About Us

Welcome to "It's All About Love," an online haven where art, fashion, and love converge to create a unique and uplifting experience. We are not just a brand; we are a movement, a celebration of love through the lens of the prolific Los Angeles-based artist, Herbie.

The Artist - Herbie:

Herbie is a visionary artist whose work transcends boundaries, captivating audiences with its universal appeal. A graduate of Morehouse College and an alumnus of John Muir High School, Herbie's art is a testament to his boundless perspective and belief that he paints a century ahead of his time, making his creations truly prophetic.

His innovative use of color and shape transforms the canvas into a vibrant and often complex portrayal of emotion. Herbie's fascination with the unknown future propels his work forward, using acrylics to create visual whirlwinds that reflect the beauty in diversity. Each stroke represents the multitude of races, symbolizing the potential for unity and harmony among all people.

The Birth of "It's All About Love":

In 2009, Herbie birthed "It's All About Love" with a visionary goal—to transform clothing into ongoing art shows that could be shared globally. This brand is not just about fashion; it's a movement of love. Using vintage military clothing as his canvas, Herbie silk-screens his art, turning what was once associated with conflict into a celebration of love and unity.

Conscious Clothing - You Are What You Wear:

"It's All About Love" is not merely a clothing brand; it's a philosophy. Herbie coined the term "conscious clothing," believing that what you wear reflects who you are. By adorning yourself with our pieces, you become a walking canvas, carrying the message of love, unity, and Herbie's artistic vision.

Join us in this movement of love, where every garment tells a story, and every piece of art becomes a shared experience. At "It's All About Love," we invite you to embrace the transformative power of love and wear it proudly, making a statement that transcends fashion and becomes a celebration of the human spirit.