About Us

Welcome to "It's All About Love," an online haven where art, fashion, and love converge to create a unique and uplifting experience. We are not just a brand; we are a movement, a celebration of love through the lens of the prolific Los Angeles-based artist, Herbie.

The Artist - Herbie:

Herbie is a visionary artist whose artwork transcends boundaries, captivating audiences with its universal appeal. A graduate of Morehouse College and an alumnus of John Muir High School, his innovative use of color and shape transforms the canvas into a vibrant and often complex portrayal of emotion. 

The Birth of "It's All About Love":

In 2009, "It's All About Love" was born with a visionary goal—to transform a clothing brand into a global philosophy of love. Using vintage military clothing that was once associated with conflict as the canvas, Herbie's "It's All About Love" art is silk screened on the one of a kind garments turning it into a celebration of love, unity and to reflect who you are.